The memo below was emailed to Ford employees on May 3, 2005.
From: Ford Division Marketing Communications
Sent: Tuesday, May 03, 2005 12:15 PM
To: All U.S. Employees
Subject: Watch for Upcoming Ford Vehicle Integrations in Your FavoriteTV
If you enjoyed our April 24th episode of Extreme Makeover: Home Edition,
where we gave away a Brand New F-150 Lariat (and restored a beautiful
1965 F-100), you won't want to miss all of the exciting, new, high-visibility
product integrations we have planned through the second quarter. These
vehicle integrations into highly rated TV shows will help us to create
a more meaningful connection with our consumers, and even change a few
lives along the way. Take a look!
Extreme Makeover: Home Edition -- 5/8, 8pm EST, ABC
For Ford Division's latest partnership with this hit show, we'll be taking
the concept of "product integration" farther than we ever have before.
In this upcoming episode, the design team will reveal a Ford Mustang themed
room for the family's oldest son. The show will feature designer Paige
Hemmis visiting the Auto Alliance International plant in Flat Rock, MI
and interacting with the Plant Manager and team members as they gather
Mustang parts for this themed room. "Saddle Up" for what's sure to be
a most memorable show, filled with many Ford surprises.
Extreme Makeover: Wedding Edition -- 5/9, 10pm EST, ABC
This pilot episode is another twist of the Extreme Makeover franchise.
On top of receiving an extravagant New York wedding, this very deserving,
newly married couple will mark their new "Fusion" in a bold, exciting
way that only Extreme Makeover and Ford could dream up!
Dr. Phil -- 5/13, 3pm EST
Dr. Phil is a daytime talk show that covers issues such as relationships,
health, money and careers. The show's host, Dr. Phillip McGraw, has worked
in the field of human functioning and strategic life planning for over
twenty years. He has used his training in behaviorial science to assist
tens of thousands of people in designing effective life strategies, in
both corporate and private life. In honor of Dr. Phil's 500th show, he
will be giving away a 2005 Ford Five Hundred to a loyal fan who has seen
all 500 episodes.
Total Request Live (TRL) -- Week of 5/16, 5pm EST, MTV
In an upcoming episode of TRL, Funkmaster Flex (hip hop giant, crossover
media personality, car enthusiast) will be highlighting perfect vehicles
to take to the Prom. Among the vehicles featured are a Ford Excursion
limo and a 2005 Ford Mustang GT Convertible, which Flex dubs as the "ultimate"
Prom car for 2005.
American Idol -- Wednesdays Through 5/25, 9-9:30pm EST, Fox
Each Wednesday during the season, the show integrates a fun, energetic
music video featuring remaining American Idol contestants singing and
interacting with Ford vehicles
5/4 -- Escape
5/11 -- Focus
5/18 -- Mustang Convertible
5/25 -- Mustang
For the American Idol Finale show on May 25, be sure to watch for a special
integration, where we'll be awarding a 2005 Ford Mustang to the final
two contestants live on FOX!
Gospel Music Channel -- 2nd Quarter - 4th Quarter, Cable TV
Ford is the exclusive automotive advertiser on the Gospel Music Channel's
Wednesday night line-up, targeted toward our African-American market.
African-American programming on the new cable network includes Hot List,
Soulful Videos, and SuperFest. Ford will also serve as the exclusive sponsor
of a 10-city gospel talent competition called "Gospel Dream," with product
embedment within the televised competition. In addition, Ford will sponsor
30-second "Peaceful Memory" vignettes which will air throughout the schedule
and feature viewers' memories of their childhood Sunday drive to church
or similar special family moments.
Sabado Gigante -- Univision, every Saturday during 2nd and 3rd Quarters
Ford is the official domestic automotive sponsor of this highly rated
Hispanic variety show. Focus, Five Hundred, Freestyle, Mustang, Mustang
Convertible, F-150, Ranger, Ranger STX, Super Duty, Escape, Explorer,
and Expedition are all featured as part of the "Ford Showcase" in 20-second
vignettes featuring Don Francisco (show host and international TV celebrity).
Mary Lou Quesnell
Ford Division Marketing Communications Manager