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POP QUIZ

Issue #18

This quiz was created to accompany "Trivial Pursuit," which argues that high school history is like the game Jeopardy, only slower and a lot more tedious. For answers and a list of sources, subscribe to Stay Free!'s print edition and begin your subscription with issue #18.

1. When banker J. P. Morgan, Jr., was under investigation by the Senate in 1933, what did his handlers do to boost his public image?

a. Arranged for media to photograph Morgan with a circus midget sitting on his knee.
b. Circulated a colorful pamphlet about Morgon's misadventures with his adorable chimp, Kujo.
c. Hired a group of wheelchair-bound Chicago orphans to appear in a newsreel about Morgan's charitable deeds.
d. Scripted a radio drama in which Morgan portrays a lovable oaf named Benson who struggles against all odds to find a job.

a. Hershey promoted chocolate as "more sustaining than meat."
b. Hershey tried to convince the federal government that chocolate should be considered a food rather than candy for tax purposes.
c. Hershey forbade employees from referring to chocolate as candy.
d. Hershey held quarterly chocolate parties, and encouraged his staff to lunch on milk chocolate.

3. Which of the following tactics did Coca-Cola strategists in Germany NOT employ to maintain the Nazi market for Coke during World War II:

a. Maneuvered to win appointments in the Nazi government, which allowed Coke officials to supervise all soft drink plants in Germany and captured territories.
b. Invented a more German-sounding beverage, Fanta.
c. Placed a swastika on bottle caps sold in Germany.
d. Made Coca-Cola's business "essential" to the Nazi cause by distributing free bottles of carbonated water for emergency use.P>

4. Why did Proctor & Gamble promote "Darkie" toothpaste in 1985?

a. To help a P&G subsidiary in South Africa broaden its market.
b. Darkie had been purchased by Colgate, and P&G hoped that by secretly publicizing the relationship, it could portray its leading competitor as racist.
c. Someone already owned the rights to Sambo.
d. To use it as a branding tool for its new line of tartar control products.

5. According to David Green, Senior VP of Marketing for McDonald's USA, why is Coca-Cola nutritious?

a. Because "it is providing water, and I think that is part of a balanced diet."
b. Because it contains citric acid, which kills bacteria in the stomach lining.
c. Because it is carbonated, and carbonation facilitates digestion.
d. Because "I feed my daughter nothing but Coke and she's in great shape!"

6. What did the duties of Ford Motor Company's "Sociological Department" include?

a. Impromptu visits to workers' homes, where it investigated family drinking habits, sex lives, home cleanliness, and leisure time.
b. Boosting the results of Ford's attitude survey, which showed employee morale to be low.
c. Identifying union sympathizers and promptly firing them.
d. Training Ford foremen in the fine arts of persuasion, or "human engineering."

7. Which fast-food chain restaurant is Jesse Jackson promoting in this photo (right), circa late-1970s?

a. Burger King
b. KFC
c. McDonald's
d. Taco Bell

8. Which of the following captains of industry did not dodge military service during the Civil War by paying someone to serve in his stead?

a. James Mellon
b. J.P. Morgan
c. John D. Rockefeller
d. Andrew Carnegie
e. Philip Armour
f. None of the above

a. Suggested that the boycott had been instigated by its major competitor, Adidas.
b. Argued that African-Americans constituted a mere 10% of their consumers.
c. Ignored PUSH altogether.
d. Hired Spike Lee to do another series of commercials.

10. Early in the twentieth century, when Bayer owned the trademark to Heroin(r), the drug was promoted for relief of which of the following:

a. Sleeplessness
b. Infant respiratory ailments
c. Nausea
d. Rheumatism