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That's right, we're DIVERSE!

To me and my Prudential associates, capitalizing upon a diverse workforce is not social work--it's a sound and indispensable business practice.
--Arthur F. Ryan, CEO, Prudential

We encourage diversity in the workplace, realizing it to be an important competitive advantage in the rapidly emerging global marketplace. The difference is Merrill Lynch.
--Merrill Lynch ad

I believe workforce diversity to be of real importance to IBM's success. As the marketplace becomes increasingly diverse, IBM's competitiveness will be enhanced through a workforce which reflects the growing diversity o the external labor forces, and the growing diversity of our customers.
--L. V. Gerstner, Jr., chairman and CEO, IBM

Diversity is the hallmark of Philip Morris . . . I'm convinced that it's what makes our perspective so rich, our success so robust.
--Geoffry C. Bible, chairman and CEO, Philip Morris

Diversity is the hallmark of Philip Morris and the key to its competitive edge.
--Philip Morris ad

Our markets and customers are diverse by definition and our employee diversity drives robust decisions.
--James P. Holden, Chrysler

[Our] commitment to diversity energizes our entire enterprise and helps us make the difference.
--Owens Corning ad

Driving our workforce is our fundamental belief that valuing differences is a business and moral imperative.
--Donald R. Reall, chairman and CEO, Rockwell

We believe every competitive advantage begins with people. People are different. Differences create opportunity. That's diversity. That's Quaker.
--Quaker ad

Recruitment of a diverse workforce is an essential element of Sears' belief that people add value. It is imperative that we infuse diverse perspectives on how to run the business and enhance Sears' marketability to American's diverse population.
--Hyman Albitton, Sears

Diversity. The right thing to do for our business . . . the right thing to do, period. Always Diverse.
--Coca-Cola ad

The economic opportunities for generations to come--in America and, yes, even around the word--depend upon the continuing success of the United States in advancing diversity throughout the business and corporate sector.
--John Bryan, chairman and CEO, Sara Lee

Our mission is to be the best, so we must pay attention to issues such as diversity, or we won't be a leader in the global marketplace.
--Elynor Williams, Sara Lee

Celebrating diversity is the smart thing to do.
--William C. Van Faasen, president and CEO, BlueCross BlueShield

Our CEO, Bill Smithburge, has been committed to diversity issues . . . we are committed to leveraging our diversity commitment into a strong market advantage.
--Marilyn Cross, Quaker

Leadership mandates that we demonstrate an aggressive commitment to diversity. We want to be at the forefront of American corporations on this critical issue.
--Walter Shipley, chairman and CEO, Chase Manhattan

Understanding diversity in the workplace is not only the right thing to do, it's also the best thing to do from a business perspective.
-- Romeo McNairy, Ford Motor Co.

Without truly embracing diversity, we'll never be able to keep pace with the changes among the workforce as well as Ford's customer base.
--Bob Kramer, Ford Motor Co.

The diversity of our people . . . and therefore of our ideas . . . is a central determinant of our success.
--Steve Snager, chairman and CEO, General Mills

As a global company, we want to fully benefit from a diverse workforce.
--John N. Smith, Jr., General Motors

You're gonna see a lot more diversity with us. . . . you're gonna see a lot more diverse viewpoints.
--U.S. Vice President Gore on the campaign trail

Honorable mention: Not just diverse--REALLY diverse:

When we talk about diversity, we mean diversity in its broadest sense.
--Earl Washington, Rockwell

--Most of the above taken from an advertorial section in a summer issue of Fortune (or Forbes, I forget which).

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