Issue #13 | April 1997
World View - Marketing News of the Weird
Babysitter's Club: the sordid world of character marketing Interview with Stephen Kline, professor at Simon Fraser University and author of the most excellent Out of the Garden: Toys and Children's Culture in the Age of TV Marketing (Verso). After an aborted attempt to have the V-chip converted into an A-chip that blocks advertising, Kline is currently researching kid's involvement with video games.
Fast Food Giveaways
The Flubber Disaster
G.I. Joe: King o' the Boy Dolls
My Little Brain Tumor
Mickey Mouse Club
Giving Kids the Business: the Commercialism of Public Schools. Interview with critic Alex Molnar, by Jay Huber
I Made it Myself... Kinda A Guide to Better Branding Children - by Jack Szwersgold
Disneyaniacs! Interview with a real, live Little Mermaid fan
Funny Business - Douglas Wolk on the Marketing of Kids' Comics
If you can't beat 'em, BAN 'em: a short list of items banned from schools.
Video game sound. An interview with the pros. by Bob Boster.
Free Money! Enter Now! - A primer on contests, promotions, and scams for kids.
Hittin' the Books Todd Morman
talks to the founder of Cover Concepts, a marketing consultant firm that
places ads on school textbooks