-- Taken from Stephen Duncombe, "We're Marketed, Therefore We Are?" in the Baffler

For better or worse, critics and irony are the dissenting voices of our generation.

Well, maybe for worse, because there's a problem: criticism and irony are negative. I don't mean this in a touchy-feely sense of "bad vibes," but in the sense that they can only work as negations of an already existing culture to which they refer. This relationship is complex -- see Hegel's writings on the dialects of the master/slave relationship if you don't believe me -- but the problem is still simple: criticism and irony relegate our role and our voice to that of a parasite. While criticizing the culture we are wed to it; we have no autonomy, we are dependent, we are a sub-culture.

Irony is also problematic because it sets up boundaries. There are those who are in-the-know and "get it," and those who aren't and don't. This, of course, is the reason we adopted it in the first place, but this exclusivity also complements a tendency in our generation's dissident sub-cultures to move towards smaller and smaller in-groups of readers or participants -- a will toward smallness -- in the hopes that we will be too insignificant a morsel for the rapacious jaws of marketing to gobble up. Besides being self-destructive and in the end futile, this will toward smallness puts us again in a reactive position vis a vis the "mainstream." They dictate our form . . . And as long as we are defined solely by our negation of the dominant culture, we're simply another part of its free-wheeling, psuedo-plurlistic, multi-faceted, nelf-negating totality.