WARNING:
A study by the Journal of the American Medical
Association found that six-year olds are as familiar with Joe Camel as
Mickey Mouse. But how well do they really know Joe (or, for that matter,
Mickey Mouse)? According to Business Week, Camel's share of the underage
children who smoke skyrocketed from less than 1% to nearly 33% when the
Joe campaign got rolling. The JAMA study found that teenage students were
much more likely to A) see the Joe ads; B) think the ads look cool; C)
Òlike Joe as a friendÓ and D) identify Camel as their favorite brand. Of
course, we all know adults are immune to advertising. Those 434,000
Americans cigarettes kill every year (not to be confused with the mere
3,300 whose lives cocaine and crack claim) chose to smoke of their own
free will.
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