American Express
Seinfeld stand by his card of preference, live on TV.
Apple Computers
Like Snapple, one of may products in the Seinfeld apartment.
Calvin Klein
Bad news is good news. So when Kramer (Michael Richards) accused Calvin Klein of stealing his beach-scented fragrance idea, it amounted to $347,000 in free ad time per minute. Richards received a large supply of Eternity for Men as a token of thanks from Mr. Klein.
A crucial portion of not only Seinfeld's diet but that of any health-conscious viewer. Kellogg's Low-Fat Granola, the cereal of preference among 18-to-24 year-olds, is a Seinfeld staple. In fact, Seinfeld and his cronies will appear on the Low-Fat Granola cereal boxes starting in October. Consumers will have the opportunity to send in proofs of purchase to receive an official Seinfeld cereal bowl. The promotion is part of a deal between Kellogg and NBC. Conservatively valued at more than $100 million, the deal is believed to be the largest ever between a marketer and network. Says Carlos Gutierrez of Kellogg, "NBC has a great prime-time lineup - shows that fit demographically with Kellogg consumers." Asked whether Seinfeld actually uses the product, the NBC spokesperson said, "He does now." (Advertising Age, 11/19/93)
Nike
Seinfeld dreams of being in a Nike commercial. Though he's reluctantly accepted the fact that "they really have to stick to an atheletic bent," maybe his good behavior will pay off. The comedian has worn Nike shoes on his show and appeared at the Nike Town opening in Chicago. (Advertising Age, 8/10/93)
The Seinfeld Story
Coming this fall courtesty of Bantam Books and promotional budget "in the very healthy six figures." (Publishers Weekly, 4/12/93).